The New Zealand Trade and Enterprise (NZTE) initiated its "Made with Care" global campaign for 2024 in Ho Chi Minh City on May 20. The campaign, which continues until May 22, is part of an ongoing collaboration with AEON and LOTTE, major retailers, aiming to provide a broad selection of New Zealand food and beverage products to the Vietnamese market.
Featured brands include Anchor, Anlene, Bostock, Fresh Co, Freshmax, Kiwi Crunch, Meadow Fresh, Mr. Apple, Olivado, Rockit, T&G, and Zespri.
Since its inception in Vietnam in 2021, the "Made with Care" campaign has played a significant role in supporting the trade of food and beverages between New Zealand and Vietnam. This year's campaign signifies a continued commitment to enhancing the bilateral trade relationship. The food and beverage sector constitutes a substantial portion of the trade between the two countries, representing 84% of New Zealand's exports to Vietnam, which amounted to 790 million NZD (483 million USD) by the end of December 2023. Primary exports include apples, kiwi, dairy products, and wine.
Source: en.vietnamplus.vn