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Home compostable produce label launches with cost-effective advantage

GSL, a specialist in labelling for the healthcare sector, has launched a certified eco-friendly, food-safe fresh produce label with a lower price point.

Naturally sustainable, the naturetag label is home compostable and biodegradable, meaning it can be left on the skin of produce when discarded and the entire label will biodegrade at the same rate as the produce skin to leave no harmful toxins in the environment or soil.

The paper-based product presents global produce suppliers and retailers with a high quality, food-safe, and plastic-free alternative that is more cost-effective than competitive labels currently available. It will appeal particularly to small-to-medium-sized grower-suppliers who apply produce labels by hand.

Naturetag has been formulated to perform on any fruit or vegetable skin with excellent adhesion and leaving no residue on removal. The eco-label is compatible with all labelling systems used globally for the automated, high-speed application of branding and PLU labels. It can be printed in any size, shape, or colour, and in the form of a sticker or tape wrap for bananas. Transit trials on bananas imported into the UK from Central America have been completed successfully, with good performance results reported.

Richard Smith, CEO of GSL, who benefits from over 30 years of experience in food packaging, having started his career in the fresh produce industry, says the eco-label is market leading. "This is a superior fresh produce label with the best eco credentials on the market, at a fraction of the cost. Using our IP and experience in healthcare, we have developed a fully certified, plastic-free, home-compostable label for produce that performs better than any other home-compostable labelling product on the market."

"Sustainability, micro-plastic eradication, and cost reduction is paramount in the current global socio-economic climate, and naturetag is the perfect high-quality solution for fruit growers, importers, and the retail supply chain worldwide. We can supply the naturetag label at a significantly lower price point, which provides a major cost saving. It specifically suits growers and suppliers who want to offer environmentally sustainable labelling credentials to their retail customers who, in turn, are striving to achieve Sustainable Development Goals, and, in certain markets such as France, to comply with a ban on non-compostable labels."

GSL is keen to target the adoption of naturetagâ among producer-exporters in Latin America, Africa, the Caribbean, plus other major tropical-fruit-growing regions, as well as among importers, distributors, and retailers in the UK and the European Union (EU).

The label lends itself for use on fruits such as: bananas, avocados, mangoes, melons, kiwifruit, and nectarines, among others. naturetag can also be applied to many vegetables, such as: cabbage, swede, celeriac, butternut squash, and celery.

For more information:
Email: [email protected]

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