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Organic Produce Summit:

Panel to explore regional differences in organic produce sales

Organic Produce Summit announced a new educational panel taking place at the event. The session, "How Regional Retailers are Growing Organic Fresh Produce Sales," will focus on the ways retailers are growing organic fresh produce businesses and explore how regional players compete in different geographic areas in comparison to bigger retailers.

The 50-minute session will be held Thursday, July 11 at 9 a.m., focusing on topics including regional tastes and flavor preferences, what items perform well in certain regions, and the role of organic versus local. The panel will also explore price, selection, and sizing of fresh produce and how smaller, independent grocers and farmers markets work to differentiate themselves.

Top row, L-R: Scot Olson, Jilea Hemmings; bottom row L-R: Jeff Cady and Jim Sullivan.

The panel will be moderated by Scot Olson, president of Northwest division of FreshSource and former VP of produce for Grocery Outlet. Retail panelists include Jeff Cady, vice president of produce & floral at Northeast Shared Services, Jilea Hemmings, owner and founder, Nourish + Bloom Market, and Jim Sullivan, VP of produce for Yokes in the Pacific Northwest.

Held July 10-11 at the Monterey Conference Center, the Organic Produce Summit features educational sessions, keynote presentations, and showcases solutions and innovations across the organic fresh produce industry. Bringing together over 175 organic growers, shippers, and processors from all corners of the business, the Summit provides a one-stop shop for retailers and buyers in the industry.

Registration is open to qualified retailers and general attendees.

For more information:
Organic Produce Summit
[email protected]

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