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40th year celebration brings new product offerings

Earthbound Farm is celebrating 40 years of organic farming with new offerings including its line of Organic Salad Kits featuring dressings made with 100 percent organic avocado oil and its Limited Harvest Wild Red Arugula blend. These new products will augment the company's portfolio with additional fresh, flavorful, and healthy options to grow the salad category.

Avocado oil is growing in popularity and consumers are increasingly seeking healthier oils for salad dressings. These kits will address consumers' desires for healthier dressing options while also providing smaller format organic kits to accommodate evolving consumption occasions. Earthbound Farm's Organic Salad Kits also feature fresh ingredients including greens, vegetables, and premium toppings. They come in an array of flavors and textures such as Chipotle Ranch, Golden Balsamic, Truffle Caesar, and more.

Left: Organic Salad Kits; right: Wild Red Arugula

The five Organic Salad Kits with avocado oil dressings include:

  • Caesar – Organic Caesar dressing, Romaine lettuce with parmesan cheese, garlic Romano crouton crumbles, and Caesar seasoning.
  • Chipotle Ranch – Organic chipotle ranch dressing, shredded cauliflower & broccoli, green cabbage, red cabbage, frisée, carrot, kale with pepitas and flaxseed corn chips.
  • Apple Cider Crunch – Organic apple cider vinaigrette, Romaine lettuce, frisée, shredded cauliflower & broccoli, red cabbage, and carrot with dried cranberries and cashews.
  • Golden Balsamic – Organic Farmstand golden balsamic vinaigrette, Romaine lettuce, frisée, shredded cauliflower & broccoli, red cabbage, carrot with puffed quinoa and citrus herb sourdough crouton crumbles.
  • Truffle Caesar – Organic truffle Caesar dressing, Romaine lettuce, radicchio, kale with parmesan cheese, and wholegrain black pepper & Himalayan Sea salt crouton crumbles.

These new products will be available at select grocery stores in May with a nationwide expansion throughout 2024.

"We're always looking for ways to offer fresh, appetizing organic produce options," said Jenny Panziera, director of product for organic and Earthbound Farm. "This new line was crafted to deliver a blend of flavors and textures with the added benefit of dressings made with pure organic avocado oil, providing consumers with convenient, nutritious meal solutions."

The next new product is the Earthbound Farm Limited Harvest Wild Red Arugula. This premium variety is unique to the company and offers consumers a spicy, bold, and peppery flavor profile with distinct red veining. The packaging design honors Earthbound Farm's first salad bags that helped expand access to fresh organic greens nationwide.

This limited harvest item joins the portfolio of organic greens and will be available in May 2024-October 2024.

"We are proud of Earthbound Farms' pioneering spirit and impact over these 40 years," said T. Bruce Taylor, vice president of organic and CEA for Taylor Farms. "Today, we're excited to continue to lead with flavorful products and sustainable farming practices that encourage more consumption of healthy, fresh produce."

For more information:
Rachel Molatore
Taylor Fresh Foods, Inc.
Tel: +1 (831) 676-9680
[email protected]

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