The Kenyan government has unveiled a strategy to leverage the co-operative network to elevate Kenya as a premier superfood producer and exporter, targeting the US$ 171.8 Billion global market. This initiative, part of the Bottom-Up Economic Transformation Agenda, aims at sustainable agricultural value chain reforms to enhance global market access for Kenyan avocado, macadamia, and blueberry farmers. The approach includes public-private partnerships, notably with Kakuzi Plc, to bolster local farmers with technical support, emphasizing the importance of maintaining global standards in crop husbandry for reputation and market access.
Kenya's position in the superfoods market is strong, with significant exports of avocado and macadamia, and emerging blueberry production. Kakuzi Plc, a key player in this sector, is the largest producer of avocados and macadamia nuts in Kenya and has initiated commercial blueberry production. Kakuzi's commitment to quality, traceability, responsible and sustainable growth, and community upliftment aligns with the government's vision for the agricultural sector's transformation.
The agriculture sector in Kenya has shown robust growth in 2023, supported by favorable weather conditions and government subsidies on fertilizers and seeds, leading to increased production and exports of key commodities. However, challenges remain in the production of cut flowers and sugarcane. The government's focus on superfoods presents an opportunity for Kenya to enhance its agricultural output and reputation on the global stage.
Source: kakuzi.co.ke